"The business world is drowning in a flood of sales books. The trouble is that most of these books are about how to sell, without a clue about how customers buy... This book is different. It is firmly rooted in how people buy and so it works."

Neil Rackham, Author of SPIN Selling

McGraw Hill brings you the world's largest empirical study on executive buying behavior. Written by Nicholas Read and Steve Bistritz Ed.D., leading sales researchers and trainers.

Selling to the C-Suite reveals how to land those career-making sales in the words of CEOs themselves. This book fundamentally changes the sales game forever.

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